imprint-guide
Impressum / legal notice guide
Provider identification is required on commercial websites in Germany and Austria. This is a field guide, not legal advice — verify against current law and have a lawyer review.
When required
- Germany: §5 DDG (Digitale-Dienste-Gesetz, formerly §5 TMG) — any commercial site.
- Austria: §5 ECG (E-Commerce-Gesetz) and §24/25 MedienG — commercial sites and sites with journalistic content.
- Most other EU countries have similar provider-identification duties (e.g. France, Italy, Spain). Check the local law.
Purely private, non-commercial sites are generally exempt — but "commercial" is interpreted broadly (any business promotion counts).
Germany — §5 DDG required fields
- Full name (or company name + legal form)
- Street, house number, postal code, city
- Contact: email (must work) and phone or fax
- If registered: register court + registration number (e.g. HRB 12345 Amtsgericht München)
- If VAT-registered: USt-IdNr.
- For regulated professions (lawyer, doctor, tax advisor): professional title, state, and supervisory authority
- If a legal representative exists (Geschäftsführer, Vorstand): name
Austria — §5 ECG required fields
- Full name (or company name + legal form)
- Street, house number, postal code, city
- Email and phone
- If registered: register court + registration number (Firmenbuchnummer, e.g. FN 123456a)
- If VAT-registered: UID (ATU...)
- If a legal representative exists: name
- For regulated professions: professional title, state, and supervisory authority
- §25 MedienG (journalistic content): publisher name, media owner, and editorial responsibility (Herausgeber, Medieninhaber, Chefredakteur)
Placement
- Link from the footer on every page (footer component).
- Reachable within 2 clicks from any page.
- Same language as the site.
Rules
- Never invent data. Ask the user for the real fields.
- A wrong or incomplete Impressum is worse than none — it invites Abmahnungen (cease-and-desist letters).
- Update when the business data changes.